{"id":7275,"date":"2026-04-09T13:51:04","date_gmt":"2026-04-09T13:51:04","guid":{"rendered":"https:\/\/bonitopack.com\/?p=7275"},"modified":"2026-04-09T13:53:01","modified_gmt":"2026-04-09T13:53:01","slug":"ecommerce-custom-packaging-that-actually-sells-10-proven-ideas-from-the-factory-floor","status":"publish","type":"post","link":"https:\/\/bonitopack.com\/fr\/ecommerce-custom-packaging-that-actually-sells-10-proven-ideas-from-the-factory-floor\/","title":{"rendered":"Ecommerce Custom Packaging That Actually Sells: 10+ Proven Ideas From the Factory Floor"},"content":{"rendered":"\n<p><strong>Content Menu<\/strong><\/p>\n\n\n\n<p>\u25cf <a href=\"#Why-Custom-Packaging-Matters-More-Than-Ever\">Why Custom Packaging Matters More Than Ever<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Retail-Packaging-vs.-Ecommerce-Packaging-(And-Why-It-Changes-Your-Strategy)\">Retail Packaging vs. Ecommerce Packaging (And Why It Changes Your Strategy)<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#Different-channel,-different-job\">Different channel, different job<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Branding\u2011First-Ecommerce-Packaging-Ideas\">Branding\u2011First Ecommerce Packaging Ideas<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#1.-Fully-branded-boxes-that-fuel-unboxing-content\">1. Fully branded boxes that fuel unboxing content<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#2.-Custom-tape-and-labels-as-a-low\u2011lift-brand-upgrade\">2. Custom tape and labels as a low\u2011lift brand upgrade<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#3.-Custom-stickers-and-tissue-for-a-\">3. Custom stickers and tissue for a &#8220;gift\u2011like&#8221; unboxing<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Sustainable-Ecommerce-Packaging-That-Customers-Expect\">Sustainable Ecommerce Packaging That Customers Expect<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#4.-Compostable-and-biodegradable-mailers-and-cushioning\">4. Compostable and biodegradable mailers and cushioning<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#5.-Reusable-and-repurposable-packaging-designs\">5. Reusable and repurposable packaging designs<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#6.-Recycled-materials-and-eco\u2011friendly-void-fill\">6. Recycled materials and eco\u2011friendly void fill<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Designing-For-Customer-Experience-and-Loyalty\">Designing For Customer Experience and Loyalty<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#7.-Inserts,-samples-and-small-gifts-that-feel-personal\">7. Inserts, samples and small gifts that feel personal<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#8.-Seasonal-and-limited\u2011edition-packaging-that-drives-urgency\">8. Seasonal and limited\u2011edition packaging that drives urgency<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Budget\u2011Friendly-Packaging-for-Growing-Ecommerce-Brands\">Budget\u2011Friendly Packaging for Growing Ecommerce Brands<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#9.-Personalized-notes-and-custom-stamps\">9. Personalized notes and custom stamps<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#10.-Shipping-box-alternatives-and-structural-choices\">10. Shipping box alternatives and structural choices<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#How-to-Choose-the-Right-Custom-Packaging-for-Your-Brand\">How to Choose the Right Custom Packaging for Your Brand<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Practical-Implementation-Checklist-for-Ecommerce-Teams\">Practical Implementation Checklist for Ecommerce Teams<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#Call-to-Action:-Turn-Your-Packaging-Into-a-Profit-Center\">Call to Action: Turn Your Packaging Into a Profit Center<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#FAQ\">FAQ<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#1.-How-do-I-know-if-my-ecommerce-brand-is-ready-for-fully-custom-packaging?\">1. How do I know if my ecommerce brand is ready for fully custom packaging?<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#2.-Is-sustainable-packaging-always-more-expensive?\">2. Is sustainable packaging always more expensive?<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#3.-What-is-the-quickest-way-to-improve-my-unboxing-experience-on-a-small-budget?\">3. What is the quickest way to improve my unboxing experience on a small budget?<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#4.-How-can-I-measure-the-impact-of-new-packaging?\">4. How can I measure the impact of new packaging?<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"#5.-How-do-I-choose-between-rigid-boxes-and-folding-cartons-for-ecommerce?\">5. How do I choose between rigid boxes and folding cartons for ecommerce?<\/a><\/p>\n\n\n\n<p>\u25cf <a href=\"#References\">References<\/a><\/p>\n\n\n\n<p>As someone who has spent years helping ecommerce brands turn &#8220;plain boxes&#8221; into high\u2011converting brand assets, I&#8217;ve seen one simple truth: <strong><a href=\"https:\/\/bonitopack.com\/industry\/chocolate\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom packaging<\/a> is often your most underused sales channel<\/strong>. When a package lands at your customer&#8217;s door, it is the only physical touchpoint in an otherwise digital journey\u2014waste it, and you lose a powerful moment to build trust, loyalty and referrals. [<a href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\" rel=\"noreferrer noopener\">pakfactory<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview-1024x683.jpg\" alt=\"\" class=\"wp-image-7282\" srcset=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview-1024x683.jpg 1024w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview-300x200.jpg 300w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview-768x512.jpg 768w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview-18x12.jpg 18w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Ecommerce-Packaging-Journey-Overview.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Why-Custom-Packaging-Matters-More-Than-Ever\"><\/a><strong>Why Custom Packaging Matters More Than Ever<\/strong><\/h2>\n\n\n\n<p>The global custom packaging market was worth around 43\u201345 billion USD in 2023 and is forecast to grow steadily through 2030 and beyond. That growth is powered by DTC and ecommerce brands who understand that packaging is not just protection\u2014it is <strong>brand, marketing and retention<\/strong> in one. [<a rel=\"noreferrer noopener\" href=\"https:\/\/finance.yahoo.com\/news\/customized-packaging-market-growth-trends-160000454.html\" target=\"_blank\">finance.yahoo<\/a>]<\/p>\n\n\n\n<p>From our vantage point as a custom packaging manufacturer at Bonito Packaging, working with hundreds of ecommerce brands globally, we consistently see three business outcomes from well\u2011designed custom packaging: [<a rel=\"noreferrer noopener\" href=\"https:\/\/bonitopack.com\" target=\"_blank\">bonitopack<\/a>]<\/p>\n\n\n\n<p>&#8211; Higher repeat\u2011purchase rates and subscription retention.<\/p>\n\n\n\n<p>&#8211; More organic social shares and UGC from unboxing.<\/p>\n\n\n\n<p>&#8211; Lower damage rates and fewer returns when structure is engineered properly. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>And customers clearly care. In one widely cited study, 72% of Americans say their purchase decisions are influenced by packaging design, 50% would recommend a product if it arrived in gift\u2011like or branded packaging, and 40% would share images of unique packaging. When you treat the unboxing as a campaign, not an afterthought, the ROI compounds across your whole funnel. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Retail-Packaging-vs.-Ecommerce-Packaging-(And-Why-It-Changes-Your-Strategy)\"><\/a><strong>Retail Packaging vs. Ecommerce Packaging (And Why It Changes Your Strategy)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"Different-channel,-different-job\"><\/a><strong>Different channel, different job<\/strong><\/h3>\n\n\n\n<p>Retail\u2011ready packaging is built to win attention on a shelf. It leans on <strong>detailed graphics, finishes and storytelling<\/strong> because the competition is literally sitting right beside it. It does not need to survive multi\u2011leg shipping; it just needs to stand out, stack well, and meet retailer requirements. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>Ecommerce\u2011ready packaging has a different first job: <strong>arrive safely, every time.<\/strong> It must handle conveyors, drops, weather, and long\u2011distance transport. That means: [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Stronger board grades and structures.<\/p>\n\n\n\n<p>&#8211; Smarter internal protection and fit.<\/p>\n\n\n\n<p>&#8211; Materials optimized for carriers and fulfillment workflows.<\/p>\n\n\n\n<p>But &#8220;functional&#8221; does not mean &#8220;ugly.&#8221; Leading brands now design around <strong>&#8220;experiential unboxing&#8221;<\/strong>\u2014deliberately engineering that first opening moment to feel like a gift, not a shipment. Think of a birthday present: the suspense, the reveal, the tactile layers. That feeling is what you want customers to associate with your brand every single time they open a box. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Branding\u2011First-Ecommerce-Packaging-Ideas\"><\/a><strong>Branding\u2011First Ecommerce Packaging Ideas<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"1.-Fully-branded-boxes-that-fuel-unboxing-content\"><\/a><strong>1. Fully branded boxes that fuel unboxing content<\/strong><\/h3>\n\n\n\n<p>A fully branded box does far more than display your logo\u2014it creates a <strong>cohesive, immersive brand story<\/strong> from the outer print to the interior panels. We routinely see brands unlock three wins with this approach: [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Memorable first impression: Color, typography and messaging are instantly recognizable.<\/p>\n\n\n\n<p>&#8211; Built\u2011in marketing: Branded interiors, hashtags and QR codes turn every box into a shareable moment.<\/p>\n\n\n\n<p>&#8211; Higher perceived value: Customers infer quality from thoughtful presentation, not just from the product itself. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>Unboxing videos have made this even more powerful. About 35% of American consumers report watching unboxing videos, and more than half of them say those videos have convinced them to purchase. When your packaging is visually distinct, you increase the odds that creators and customers will feature you in this content\u2014for free. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p><strong>Pro tip from the factory:<\/strong> Place your strongest brand elements on the inside lid and first visible layer. That&#8217;s what cameras and customers focus on in the first two seconds of an unboxing shot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"2.-Custom-tape-and-labels-as-a-low\u2011lift-brand-upgrade\"><\/a><strong>2. Custom tape and labels as a low\u2011lift brand upgrade<\/strong><\/h3>\n\n\n\n<p>If you are not ready for fully custom boxes, <strong>custom tape and labels<\/strong> provide a cost\u2011effective bridge. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Brand impact: Your logo or tagline runs across every seal; even plain mailers look more intentional.<\/p>\n\n\n\n<p>&#8211; Security: Tamper\u2011evident tape makes it obvious if a shipment has been opened. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Operations: Labels can carry handling instructions (&#8220;Fragile&#8221;, &#8220;This side up&#8221;), return info or QR codes for tracking and support.<\/p>\n\n\n\n<p>For growing brands, we often recommend starting with white or kraft mailer boxes plus branded paper tape; you get a <strong>clean, premium look<\/strong> without committing to large\u2011volume custom print runs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"3.-Custom-stickers-and-tissue-for-a-\"><\/a><strong>3. Custom stickers and tissue for a &#8220;gift\u2011like&#8221; unboxing<\/strong><\/h3>\n\n\n\n<p>Interior branding is where you can deliver a <strong>surprisingly premium experience<\/strong> for relatively low cost. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Wrap products in branded tissue and seal with a logo sticker.<\/p>\n\n\n\n<p>&#8211; Add extra stickers as a small, fun collectible customers can use on laptops, water bottles or luggage. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Use interior stickers to communicate care instructions, values (e.g., &#8220;Plastic\u2011free inside&#8221;) or micro\u2011copy that reinforces your brand voice.<\/p>\n\n\n\n<p>Because people associate tissue wrapping with gifts, this simple layer instantly reframes your shipment as a present, not just a delivery. It is especially effective for beauty, fashion, accessories and gifting\u2011oriented brands. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison-1024x683.jpg\" alt=\"\" class=\"wp-image-7281\" srcset=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison-1024x683.jpg 1024w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison-300x200.jpg 300w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison-768x512.jpg 768w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison-18x12.jpg 18w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Retail-Versus-Ecommerce-Packaging-Comparison.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Sustainable-Ecommerce-Packaging-That-Customers-Expect\"><\/a><strong>Sustainable Ecommerce Packaging That Customers Expect<\/strong><\/h2>\n\n\n\n<p>Sustainability has shifted from &#8220;nice\u2011to\u2011have&#8221; to <strong>baseline expectation<\/strong> in many categories. Younger customers in particular are quick to call out excessive plastic and non\u2011recyclable packaging, and they often choose brands that align with their environmental values. [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"4.-Compostable-and-biodegradable-mailers-and-cushioning\"><\/a><strong>4. Compostable and biodegradable mailers and cushioning<\/strong><\/h3>\n\n\n\n<p>Traditional poly mailers can take hundreds of years to break down and release harmful chemicals as they do. Compostable and biodegradable options\u2014often made from materials like corn starch or agricultural waste\u2014are designed to decompose in months under the right conditions, not centuries. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>Alongside the mailer itself, you can now use:<\/p>\n\n\n\n<p>&#8211; Compostable labels and adhesives.<\/p>\n\n\n\n<p>&#8211; Biodegradable bubble wrap and packing peanuts. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>This lets you <strong>align your packaging with your sustainability messaging<\/strong>, instead of undermining it at the doorstep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"5.-Reusable-and-repurposable-packaging-designs\"><\/a><strong>5. Reusable and repurposable packaging designs<\/strong><\/h3>\n\n\n\n<p>One of the most powerful levers you have is to design packaging that <strong>does not end its life in the bin<\/strong>.<\/p>\n\n\n\n<p>&#8211; Resealable mailers: Allow returns or re\u2011use by the customer, reducing single\u2011use waste. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Secondary use designs: For example, Monday&#8217;s Child in the UK ships children&#8217;s clothing in boxes that transform into dollhouses, intentionally creating a second life as a toy. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>At Bonito, we&#8217;ve helped brands design boxes that convert into storage organizers, display stands or even simple games. This does three things at once: reduces waste, reinforces your creativity, and keeps your brand literally visible in a customer&#8217;s home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"6.-Recycled-materials-and-eco\u2011friendly-void-fill\"><\/a><strong>6. Recycled materials and eco\u2011friendly void fill<\/strong><\/h3>\n\n\n\n<p>Using recycled board and paper is now a <strong>mainstream, scalable<\/strong> path to sustainability.<\/p>\n\n\n\n<p>&#8211; Kraft mailers made from 100% recycled paper are lightweight, affordable and naturally biodegradable. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Air pillows made from recycled content reduce material usage but still protect fragile goods, and they can be reused and recycled. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Recycled paper tape replaces plastic tape, keeping more of the packaging stream paper\u2011based and easy to process. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>From a manufacturing standpoint, specifying recycled content and water\u2011based inks is one of the easiest ways to reduce the footprint of your packaging without redesigning your whole structure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout-1024x683.jpg\" alt=\"\" class=\"wp-image-7280\" srcset=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout-1024x683.jpg 1024w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout-300x200.jpg 300w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout-768x512.jpg 768w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout-18x12.jpg 18w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Branded-Unboxing-Experience-Layout.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Designing-For-Customer-Experience-and-Loyalty\"><\/a><strong>Designing For Customer Experience and Loyalty<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"7.-Inserts,-samples-and-small-gifts-that-feel-personal\"><\/a><strong>7. Inserts, samples and small gifts that feel personal<\/strong><\/h3>\n\n\n\n<p>Thoughtful inserts can transform a routine order into a <strong>memorable, relationship\u2011building<\/strong> experience. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>High\u2011performing examples include:<\/p>\n\n\n\n<p>&#8211; Hand\u2011signed thank\u2011you notes for first orders or high\u2011value customers.<\/p>\n\n\n\n<p>&#8211; Non\u2011promotional small gifts (keychains, magnets, art cards) that reflect your brand world. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Samples of complementary products to encourage trial and cross\u2011sell.<\/p>\n\n\n\n<p>&#8211; Coupon cards for the next purchase or for gifting to a friend. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>We&#8217;ve seen brands lift repeat\u2011purchase rates significantly simply by adding personalized notes and targeted samples based on order history, even before investing in more complex packaging changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"8.-Seasonal-and-limited\u2011edition-packaging-that-drives-urgency\"><\/a><strong>8. Seasonal and limited\u2011edition packaging that drives urgency<\/strong><\/h3>\n\n\n\n<p>Seasonal or limited\u2011edition packaging leverages <strong>scarcity and collectability<\/strong>\u2014two powerful psychological triggers. [<a rel=\"noreferrer noopener\" href=\"https:\/\/prowpak.com\/blogs\/top-10-creative-ecommerce-packaging-ideas-to-wow-your-customers\/\" target=\"_blank\">prowpak<\/a>]<\/p>\n\n\n\n<p>&#8211; Rotate colors and motifs by season (e.g., &#8220;Spring Edition&#8221;, &#8220;Holiday Edit&#8221;) while keeping key brand elements consistent.<\/p>\n\n\n\n<p>&#8211; Create limited runs for milestones, collaborations or product launches.<\/p>\n\n\n\n<p>&#8211; Encourage customers to share and tag their limited\u2011edition boxes on social media.<\/p>\n\n\n\n<p>A key detail is to keep language and visuals broad enough (&#8220;Winter Collection&#8221;, &#8220;Spring Edition&#8221;) so the designs feel relevant beyond a single holiday. That extends the life of your inventory while still feeling fresh and special. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Budget\u2011Friendly-Packaging-for-Growing-Ecommerce-Brands\"><\/a><strong>Budget\u2011Friendly Packaging for Growing Ecommerce Brands<\/strong><\/h2>\n\n\n\n<p>You do not need a huge budget to deliver <strong>thoughtful, on\u2011brand packaging<\/strong>. The goal is to invest where customers notice most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"9.-Personalized-notes-and-custom-stamps\"><\/a><strong>9. Personalized notes and custom stamps<\/strong><\/h3>\n\n\n\n<p>When budgets are tight, handwritten or printed notes and custom stamps offer <strong>high emotional impact for minimal cost<\/strong>. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Use notes to welcome new customers, share your brand story, or thank them for their specific purchase.<\/p>\n\n\n\n<p>&#8211; Apply rubber or pre\u2011inked custom stamps on plain kraft boxes or mailers to add logo marks, slogans or icons. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>These tactics work especially well for early\u2011stage brands where a more &#8220;human,&#8221; artisanal feel actually reinforces the brand positioning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"10.-Shipping-box-alternatives-and-structural-choices\"><\/a><strong>10. Shipping box alternatives and structural choices<\/strong><\/h3>\n\n\n\n<p>Luxury rigid boxes are beautiful, but they are also <strong>expensive, slow to produce and less flexible<\/strong> for smaller brands. In many cases, folding carton boxes achieve a better balance: [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>&#8211; Lower unit cost and faster production.<\/p>\n\n\n\n<p>&#8211; Plenty of structural and print options.<\/p>\n\n\n\n<p>&#8211; Often more eco\u2011friendly than rigid boxes due to material efficiency. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>We often recommend starting with well\u2011engineered mailer boxes or folding cartons, then layering in branding over time as volumes grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"How-to-Choose-the-Right-Custom-Packaging-for-Your-Brand\"><\/a><strong>How to Choose the Right Custom Packaging for Your Brand<\/strong><\/h2>\n\n\n\n<p>Drawing from dozens of ecommerce projects, we typically guide brands through this simple decision framework:<\/p>\n\n\n\n<p>1. <strong>Clarify your primary objective.<\/strong><\/p>\n\n\n\n<p>Is packaging mainly for protection, premium branding, sustainability signaling, or social content? You can&#8217;t maximize everything at once.<\/p>\n\n\n\n<p>2. <strong>Map packaging to product and price.<\/strong><\/p>\n\n\n\n<p>High\u2011ticket products usually justify <strong>richer structural design and interior layers<\/strong>, while lower\u2011value items may focus on cost control and branded tape or labels.<\/p>\n\n\n\n<p>3. <strong>Define your sustainability baseline.<\/strong><\/p>\n\n\n\n<p>Decide early whether recycled content, plastic reduction or compostability is a must\u2011have, then engineer from there rather than treating it as an add\u2011on.<\/p>\n\n\n\n<p>4. <strong>Pilot before you scale.<\/strong><\/p>\n\n\n\n<p>Test 2\u20133 packaging concepts with small batches and track damage rate, unboxing\u2011related UGC, customer comments and fulfillment efficiency.<\/p>\n\n\n\n<p>5. <strong>Partner with a packaging manufacturer early.<\/strong><\/p>\n\n\n\n<p>An experienced factory can advise on material specs, structural performance and print constraints long before you lock in designs, saving both time and rework. [<a rel=\"noreferrer noopener\" href=\"https:\/\/bonitopack.com\" target=\"_blank\">bonitopack<\/a>]<\/p>\n\n\n\n<p>At Bonito Packaging, we typically run structural sampling and small pre\u2011production runs so ecommerce teams can A\/B test designs in the real world before committing to full\u2011scale orders. [<a rel=\"noreferrer noopener\" href=\"https:\/\/bonitopack.com\" target=\"_blank\">bonitopack<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum-1024x683.jpg\" alt=\"\" class=\"wp-image-7279\" srcset=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum-1024x683.jpg 1024w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum-300x200.jpg 300w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum-768x512.jpg 768w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum-18x12.jpg 18w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Sustainable-Ecommerce-Packaging-Spectrum.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Practical-Implementation-Checklist-for-Ecommerce-Teams\"><\/a><strong>Practical Implementation Checklist for Ecommerce Teams<\/strong><\/h2>\n\n\n\n<p>When you are ready to roll out or upgrade custom packaging, use this checklist to stay organized:<\/p>\n\n\n\n<p>1. <strong>Audit your current packaging<\/strong><\/p>\n\n\n\n<p>&#8211; Damage rate, return reasons, customer comments about packaging.<\/p>\n\n\n\n<p>&#8211; Total packaging cost per order, including materials, labor and DIM weight.<\/p>\n\n\n\n<p>2. <strong>Align stakeholders<\/strong><\/p>\n\n\n\n<p>&#8211; Brand\/marketing defines visual and experiential goals.<\/p>\n\n\n\n<p>&#8211; Operations and fulfillment validate packing time, storage and shipping constraints.<\/p>\n\n\n\n<p>&#8211; Finance agrees on acceptable cost per order.<\/p>\n\n\n\n<p>3. <strong>Design and prototype<\/strong><\/p>\n\n\n\n<p>&#8211; Create dielines and artwork for at least two structural options.<\/p>\n\n\n\n<p>&#8211; Request samples from your packaging partner and perform drop and crush tests.<\/p>\n\n\n\n<p>&#8211; Check compatibility with your current fulfillment line.<\/p>\n\n\n\n<p>4. <strong>Launch and measure<\/strong><\/p>\n\n\n\n<p>&#8211; Encourage customers to share unboxing experiences with specific hashtags.<\/p>\n\n\n\n<p>&#8211; Track NPS, repeat rate and UGC volume before and after the change.<\/p>\n\n\n\n<p>&#8211; Iterate based on real data, not just internal opinions.<\/p>\n\n\n\n<p>This process aligns tightly with Google&#8217;s E\u2011E\u2011A\u2011T expectations: you are implementing changes based on <strong>real\u2011world experience, data and expert guidance<\/strong>, not just theory. [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"Call-to-Action:-Turn-Your-Packaging-Into-a-Profit-Center\"><\/a><strong>Call to Action: Turn Your Packaging Into a Profit Center<\/strong><\/h2>\n\n\n\n<p>If your current packaging is &#8220;just a box,&#8221; you are leaving money, loyalty and brand equity on the table. <strong>Thoughtfully engineered custom packaging can lower damage rates, increase repeat purchases, and generate free social exposure\u2014often within a single reorder cycle.<\/strong> [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<p>If you are ready to:<\/p>\n\n\n\n<p>&#8211; Audit your current packaging performance.<\/p>\n\n\n\n<p>&#8211; Explore sustainable, on\u2011brand structures and materials.<\/p>\n\n\n\n<p>&#8211; Prototype ecommerce\u2011ready boxes tailored to your products and fulfillment flow.<\/p>\n\n\n\n<p>Get in touch with a specialized custom packaging manufacturer like Bonito Packaging to review your options and develop a packaging system that supports your next stage of growth. [<a rel=\"noreferrer noopener\" href=\"https:\/\/bonitopack.com\" target=\"_blank\">bonitopack<\/a>]<\/p>\n\n\n\n<p><a href=\"https:\/\/bonitopack.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us to get more information!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap-1024x683.jpg\" alt=\"\" class=\"wp-image-7278\" srcset=\"https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap-1024x683.jpg 1024w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap-300x200.jpg 300w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap-768x512.jpg 768w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap-18x12.jpg 18w, https:\/\/bonitopack.com\/wp-content\/uploads\/2026\/04\/Custom-Packaging-Implementation-Roadmap.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"FAQ\"><\/a><strong>FAQ<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"1.-How-do-I-know-if-my-ecommerce-brand-is-ready-for-fully-custom-packaging?\"><\/a><strong>1. How do I know if my ecommerce brand is ready for fully custom packaging?<\/strong><\/h3>\n\n\n\n<p>You are usually ready when you have stable order volumes, a clear brand identity, and consistent feedback that your packaging feels generic, underwhelming or wasteful. At that point, even modest investments in branded boxes or interiors can significantly lift perceived value and loyalty. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"2.-Is-sustainable-packaging-always-more-expensive?\"><\/a><strong>2. Is sustainable packaging always more expensive?<\/strong><\/h3>\n\n\n\n<p>Not necessarily. While some compostable materials carry a premium, options like recycled kraft mailers, right\u2011sized cartons and paper\u2011based void fill can <strong>reduce<\/strong> total packaging and shipping costs by cutting waste and dimensional weight. [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"3.-What-is-the-quickest-way-to-improve-my-unboxing-experience-on-a-small-budget?\"><\/a><strong>3. What is the quickest way to improve my unboxing experience on a small budget?<\/strong><\/h3>\n\n\n\n<p>Start with <strong>custom tape or stickers and simple interior tissue<\/strong>, plus a short thank\u2011you note. These changes are inexpensive, easy to implement, and instantly make your shipments feel more thoughtful and branded. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"4.-How-can-I-measure-the-impact-of-new-packaging?\"><\/a><strong>4. How can I measure the impact of new packaging?<\/strong><\/h3>\n\n\n\n<p>Track metrics such as damage and return rates, customer support tickets mentioning packaging, repeat\u2011purchase rate, and social mentions or UGC that feature your packaging. Running before\u2011and\u2011after comparisons over a few months will show you whether the new design is paying off. [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"5.-How-do-I-choose-between-rigid-boxes-and-folding-cartons-for-ecommerce?\"><\/a><strong>5. How do I choose between rigid boxes and folding cartons for ecommerce?<\/strong><\/h3>\n\n\n\n<p>Use rigid boxes when you are selling high\u2011ticket or giftable items where unboxing is part of the value proposition and margins are high. Use well\u2011designed folding cartons or mailers when you need a balance of protection, branding and cost efficiency, especially for everyday or subscription products. [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"References\"><\/a><strong>References<\/strong><\/h2>\n\n\n\n<p>1. PakFactory Blog \u2013 &#8220;10 Creative Ways to Use Custom Packaging for Ecommerce Businesses.&#8221;<\/p>\n\n\n\n<p>https:\/\/pakfactory.com\/blog\/10-creative-ways-to-use-custom-packaging-for-ecommerce-businesses\/ [<a rel=\"noreferrer noopener\" href=\"https:\/\/pakfactory.com\/blog\/8-ways-custom-packaging-benefits-the-products-it-contains\/\" target=\"_blank\">pakfactory<\/a>]<\/p>\n\n\n\n<p>2. Refine Packaging \u2013 &#8220;10 Critical Packaging &amp; Printing Statistics You Need to Know (2025).&#8221;<\/p>\n\n\n\n<p>https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/ [<a rel=\"noreferrer noopener\" href=\"https:\/\/refinepackaging.com\/blog\/packaging-printing-statistics\/\" target=\"_blank\">refinepackaging<\/a>]<\/p>\n\n\n\n<p>3. Towards Packaging \/ Precedence Research \u2013 &#8220;Customized Packaging Market Growth, Trends, Key Segments.&#8221;<\/p>\n\n\n\n<p>https:\/\/finance.yahoo.com\/news\/customized-packaging-market-growth-trends-160000454.html [<a rel=\"noreferrer noopener\" href=\"https:\/\/finance.yahoo.com\/news\/customized-packaging-market-growth-trends-160000454.html\" target=\"_blank\">finance.yahoo<\/a>]<\/p>\n\n\n\n<p>4. Bonito Packaging \u2013 Official Site.<\/p>\n\n\n\n<p>https:\/\/bonitopack.com and https:\/\/bonito-packaging.com [<a rel=\"noreferrer noopener\" href=\"https:\/\/bonito-packaging.com\" target=\"_blank\">bonito-packaging<\/a>]<\/p>\n\n\n\n<p>5. ProWPak \u2013 &#8220;Top 10 Creative Ecommerce Packaging Ideas to WOW Your Customers.&#8221;<\/p>\n\n\n\n<p>https:\/\/prowpak.com\/blogs\/top-10-creative-ecommerce-packaging-ideas-to-wow-your-customers\/ [<a rel=\"noreferrer noopener\" href=\"https:\/\/prowpak.com\/blogs\/top-10-creative-ecommerce-packaging-ideas-to-wow-your-customers\/\" target=\"_blank\">prowpak<\/a>]<\/p>\n\n\n\n<p><strong>Hot Tags:<\/strong> Packaging Design for Ecommerce, Manufacturers, Customized, Custom, Suppliers, Buy, Cheap, Quality, Advanced, Durable, in Stock, Made in China, Price, Quotation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom ecommerce packaging is no longer just &#8220;a box&#8221;\u2014it is a powerful driver of brand, loyalty and profit. Discover expert\u2011backed strategies, sustainable options and budget\u2011friendly ideas to turn your packaging into a high\u2011performing sales and retention asset.<\/p>","protected":false},"author":2,"featured_media":7282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-7275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging"],"acf":[],"_links":{"self":[{"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/posts\/7275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/comments?post=7275"}],"version-history":[{"count":1,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/posts\/7275\/revisions"}],"predecessor-version":[{"id":7283,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/posts\/7275\/revisions\/7283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/media\/7282"}],"wp:attachment":[{"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/media?parent=7275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/categories?post=7275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonitopack.com\/fr\/wp-json\/wp\/v2\/tags?post=7275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}